ABOUT

Fueled by a big curiosity for the world outside of my village, as soon as I finished high school I relocated to Barcelona for two years. It turned out to be only the beginning of my ventures in foreign waters. Not only through my BSc/MSc in Economic geography & International development, but also through projects in Kenya and South-Africa.

My career is a reflection of that geographer in me. I have had the opportunity to look behind the doors of various companies; from asset management, to design. It cultivated a strategic, big-picture mindset and turned me into an agile self-starter enabling me to empathise with diverse stakeholders.  

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A hybrid of analytical and creative thinking, I always see opportunity to connect dots and to add value. It reflects my hungriness for learning and growth. A philosophy that I apply to both work and life. I keep reading, listening and creating. Constantly looking to evolve & expand and connect dots.  

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Studying human geography has taught me to understand the relationship between people & their environment. How it shapes livelihoods, behaviour, cultural factors and overall well being.

 

I now integrate my understanding of human behaviour, cultural context and spatial dynamics, into design and brand experiences. In this way, I make sure that I create experiences that are not only aesthetically beautiful, but that they also resonate with customers on a deeper level.